MATCHED GIVING · FUNDRAISING · DONOR TRUST
Generosity grows when the promise is clear.
Independent, practical guides to planning matched-giving campaigns, reducing donation friction and reporting outcomes honestly. Not a payment platform or the original GiveMatcher service.
Matched giving campaigns: the rules to agree before launch
Define the match ratio, cap, eligible gifts and evidence so donors see a credible promise rather than an ambiguous multiplier.
Read the essential guide →Latest field guides
Useful answers, practical next steps and no unnecessary jargon.
Matched giving campaigns: the rules to agree before launch
Define the match ratio, cap, eligible gifts and evidence so donors see a credible promise rather than an ambiguous multiplier.
A donation-page clarity checklist for Australian charities
Help a donor verify the organisation, understand the payment and complete the form without unnecessary friction.
How to write a trustworthy fundraising campaign close-out
Reconcile the money, explain the definitions and share a result donors can distinguish from a marketing target.
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Three focused collections, built to grow with our readers.
Matched giving
Write the match rules before writing the headline.
Donor experience
Make eligibility, cost and the next step easy to understand.
Accountability
Reconcile the result and report what happened.
Reach readers who care about matched giving.
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